| 言語種別 | 英語 |
|---|---|
| 発行・発表の年月 | 2022/02/18 |
| 形態種別 | 学術雑誌 |
| 査読 | 査読あり |
| 標題 | Trademarks as “Global Merchants of Skill”:The Dynamics of the Japanese Match Industry,1860s–1930s |
| 執筆形態 | 共著 |
| 掲載誌名 | Business History Review |
| 掲載区分 | 国外 |
| 出版社・発行元 | Cambridge University Press |
| 巻・号・頁 | 1-30 |
| 著者・共著者 | Teresa da Silva Lopes and Shin Tomita |
| 概要 | The Japanese match industry is an early case of an industry that changed global market dynamics by building international competitiveness through combining low-cost and low-price strategies with product differentiation. This differentiation was achieved through the registration of trademarks for all matches exported, total quality control, and strong investments in graphic design to adapt brands and their imagery to different host markets and cultures. This study shows how trademark data provides alternative and complementary angles on particular economic phenomena—in this case, on how industries and countries build global competitiveness despite being technologically less developed. |